I had been watching the lifestyle channels recently because I got hooked into watching the lifestyles of the rich and famous on cable. I happened to watch an episode of one show where they went around Times Square in New York and it was fun to watch the many ads that you can see everywhere.

There are billboards, posters, bills, and even rack cards. Yep, there were hundreds of rack cards of different items on the side walks. I guess it is common in the United States but here, I am not sure where there is rack card printing.

I wonder why this is so because it seems that rack cards are a very good way to advertise products. They can easily be seen by people who walk along the area. I guess they are not as big as billboards that most people can easily, but then again, they are not as expensive as billboards either. At least, you only get to pay for one-time printing, whereas with billboards you have monthly rentals. And those are really expensive.